Employee Profile
Qulture.Rocks is a B2B SaaS performance management platform used by hundreds of companies across Brazil. The platform centralizes performance reviews, development plans, OKRs, feedback, and 1:1 meetings — but each of these lived in completely separate screens.
Context
Qulture.Rocks is a B2B SaaS performance management platform used by hundreds of companies across Brazil. The platform centralizes performance reviews, development plans, OKRs, feedback, and 1:1 meetings — but each of these lived in completely separate screens.
Problem
Admins, managers, and employees had no way to get a complete picture of a person inside the platform. Performance reviews, development plans, feedback, and goals all lived in separate screens — forcing users to export spreadsheets manually and piece together information on their own.
The result: duplicated effort, slower decisions, and a platform that felt more like a filing cabinet than a management tool.
Discovery
Methods: Customer interviews · NPS survey · Product feedback analysis · Heatmap analysis · Usage dashboards
Volume: 90 customer interviews · 1,000+ NPS responses across 530 client companies · 270+ product feedback submissions focused on analytics and data usage
Key findings:
- Users frequently exported data manually to build their own views of employee performance
- Managers lacked contextual information during 1:1 meetings and performance conversations
- The platform's fragmented structure made it impossible to get a complete picture of any employee
- High demand for consolidated analytics was consistently present across feedback channels
What this told us:
The data wasn't missing — it was scattered. Users were doing the platform's job manually, piecing together information from multiple screens. The opportunity was clear: consolidate everything into one place, with tailored views per role.
How Might We
How might we give managers, admins, and employees a complete, consolidated view of performance data — reducing manual effort and enabling better, faster decisions?
Solution
V1 — Contextual slide-over panel:
A slide-over panel accessible from multiple touchpoints across the platform, displaying key employee data for quick contextual reference: performance reviews, development plans, 1:1 history, and leadership insights, with tailored views per role.
V2 — Unified employee profile:
A dedicated profile page consolidating all existing surfaces across the platform, with new data points including OKRs, feedback, recognitions, weekly check-ins, and meeting notes. Prioritization was validated through a card sorting session with real users.
Result
Prior to launch, the click-through rate for profile access from within the 1:1 meeting screen was 0.38%. Post-launch data collection is ongoing — full metrics expected after the next complete performance cycle.
Year
2025
Client
Qulture.Rocks
Services
Product Designer, UX/UI
Category
B2B SaaS
