+Vendas
+Vendas is Grupo Soma's internal web-based sales management platform used daily by store managers, sales associates, and cashiers across all physical retail locations. The platform centralizes sales performance data and is directly tied to how teams track and estimate their commissions.
Context
+Vendas is Grupo Soma's internal web-based sales management platform used daily by store managers, sales associates, and cashiers across all physical retail locations. The platform centralizes sales performance data and is directly tied to how teams track and estimate their commissions.
Problem
Store teams had no visibility into the number of OMNI orders they processed. The existing view showed only total revenue — leaving teams unable to estimate their commissions, track their individual performance, or feel confident in the numbers they were being paid on.
Without this data, teams had to rely on manual checks or depend on third parties to get basic performance information. The result: mistrust, reduced motivation, and a platform that wasn't serving the people who needed it most.
Discovery
Methods: Stakeholder interviews · Existing platform audit · User flow mapping
Volume: Interviews with store managers, sales associates, and cashiers · Full audit of the existing OMNI operational view
Key findings:
- The OMNI operational view displayed only total revenue — order volume and detailed order information were completely absent
- Teams were unable to estimate their commissions without access to order count data
- The lack of transparency created mistrust and misalignment between store and corporate teams
-Without direct access, teams relied on manual checks or third parties for basic performance data
What this told us:
The data existed in the system — it just wasn't surfaced to the people who needed it. The solution didn't require a new product, just the right information in the right place, integrated into existing patterns teams already knew.
How Might We
How might we give store teams direct visibility into their OMNI order data — so they can track their own performance, estimate their commissions, and trust the platform they work with every day?
Solution
Desktop:
Designed following the visual and interaction patterns of the existing "My Store" page — ensuring a familiar and intuitive experience without introducing a learning curve for teams already using the platform.
Mobile:
Integrated the new order data into an existing card component, keeping the interface clean and avoiding visual clutter on smaller screens.
Result
The feature gave store teams direct access to commission-relevant data for the first time — eliminating the need for manual checks and third-party dependencies.
By following existing design patterns, the solution required no onboarding and was immediately usable by all three user roles: managers, sales associates, and cashiers.
Year
2024
Client
Grupo Soma
Services
Product Designer, UX/UI
Category
E-commerce
Before — OMNI view showing revenue only, with no order count or commission-relevant data.
After — OMNI order visibility added, giving store teams direct access to performance and commission data.